MicroStrategy, Inc.

tl;dr: MicroStrategy is a software company that provides business intelligence, mobile software, and cloud-based services. Its flagship product is a business intelligence platform that enables data analysis and informed decision-making. In addition, the company also offers mobile software solutions and cloud-based services, including a fully managed platform for deploying and managing software in the cloud. MicroStrategy has become increasingly involved in Bitcoin, investing in the cryptocurrency as a treasury reserve asset, with a total amount of Bitcoin held in its treasury now exceeding 100,000 BTC. The decision to invest in Bitcoin is mainly driven by the company's belief in the cryptocurrency's potential as a store of value and a hedge against the rapid expansion of the money supply. The company's Executive Chairman, Michael Saylor, has been a vocal proponent of Bitcoin as a treasury reserve asset for corporations.


About MicroStrategy, Inc.

MicroStrategy is a publicly-traded software company that provides business intelligence, mobile software, and cloud-based services. It was founded in 1989 by Michael J. Saylor and is headquartered in Tysons Corner, Virginia, USA. The company's software allows organizations to analyze large amounts of data and make informed business decisions.

MicroStrategy's flagship product is its business intelligence platform, which includes tools for data discovery, interactive dashboards, and visual analytics. The platform can be deployed on-premises or in the cloud and supports a wide range of data sources, including traditional databases, big data systems, and cloud-based data sources.

In addition to its business intelligence platform, MicroStrategy also offers mobile software solutions that allow businesses to deliver analytics and other information to employees and customers on mobile devices. Its cloud-based services include MicroStrategy Cloud, which provides a fully managed platform for deploying and managing MicroStrategy software in the cloud, and MicroStrategy HyperIntelligence®, which allows users to access information and insights directly from web pages and applications.

MicroStrategy and Bitcoin

MicroStrategy has become increasingly involved in the cryptospace in recent years, particularly with regards to Bitcoin. In August 2020, the company made headlines by announcing that it had purchased 21,454 bitcoins, worth approximately $250 million at the time, as a treasury reserve asset.[1] Since then, MicroStrategy has continued to invest in Bitcoin, with the total amount of Bitcoin held in its treasury now exceeding 100,000 BTC.

MicroStrategy's decision to invest in Bitcoin is mainly driven by its belief in the cryptocurrency's potential as a store of value and a hedge against the rapid expansion of the money supply. Michael Saylor, the company's Executive Chairman, has been a vocal proponent of Bitcoin, describing it as "digital gold" and advocating for it as a treasury reserve asset for corporations.

Overall, MicroStrategy's involvement in the cryptospace reflects its belief in the transformative potential of Bitcoin and its commitment to innovation and strategic investments.


[1] https://www.microstrategy.com/.../Form 8K - Aug 11, 2020.pdf